
Sunderland AFC – The 22nd biggest brand in world football
According to statistics released by ‘Brand Finance’ this morning, Sunderland are the world’s 22nd biggest brand in football. A footballing brand is defined as the following: A marketing-related intangible asset including, but not limited to, names, terms, signs, symbols, logos and designs, or a combination of these, intended to identify goods, services or entities, or […]










